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Mikko Frisk

Gamescom 2024: A hub for innovation in the Gaming industry

Gamescom 2024, held from August 21-25 at the massive Koelnmesse in Cologne, Germany, once again solidified its position as a global highlight in the gaming industry. As one of the largest gaming events in Europe, Gamescom serves as a showcase for the latest gaming titles and technologies and is also a critical networking hub for industry professionals. This year's event spotlighted the future of gaming with a strong focus on accessibility, innovation, and the rise of indie developers.

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Major themes and announcements of the Gamescom

Blog_Gamescom2024_SculptureGamescom 2024 featured a rich array of announcements and updates that captivated attendees. Accessibility and inclusive design were major themes, reflecting a growing trend in the industry towards making games more accessible to players of all abilities.

Notable announcements included the much-anticipated Black Myth: Wukong, the intense action of Warhammer 40,000: Space Marine 2, and the expansion of Path of Exile 2, with early access slated for November 2024. Microsoft’s Xbox booth, one of the largest at the event, showcased over 50 titles, including high-profile games like Avowed and Starfield: Shattered Space.

Sony and Nintendo bow out: Xbox seizes the spotlight

The absence of Sony and Nintendo at Gamescom 2024 reflects distinct strategies adopted by these gaming giants. Since 2019, Sony has shifted to organizing its own digital events like the PlayStation Showcase, allowing them to better control their announcements and engage directly with their community. Similarly, Nintendo has opted out this year, likely to focus on the development and launch of its next console, while continuing to use platforms like Nintendo Direct to communicate its new releases.

This notable absence provides an opportunity for Xbox to strengthen its presence and attract more media and player attention at the event. These decisions highlight a shift towards more targeted and digital approaches in the communication strategies of the leading companies in the industry.

Cloud Gaming's growing role

Although not the central focus, cloud gaming was a significant topic of discussion at Gamescom. Services like Xbox Cloud Gaming and Nvidia GeForce Now are rapidly evolving, allowing high-quality gaming experiences across a variety of devices, including smart TVs. This trend aligns perfectly with the broader industry push towards more flexible and accessible gaming options.

Wiztivi’s strategic expansion through key partnerships

Wiztivi, with its Streamava Cloud Gaming platform, is at the forefront of this movement. Streamava offers a high-quality, low-latency gaming experience across multiple screens, backed by a diverse catalog of over 350 games. Gamescom provided an excellent opportunity for Wiztivi to strengthen connections with edutainment professionals, publishers, and game developers. These relationships are strategic as they can help Wiztivi expand its reach and continue its mission to bring gaming to every TV worldwide.

Final takeaways

Gamescom 2024 was a vibrant blend of massive scale, critical networking opportunities, and a clear focus on the future of gaming. For anyone involved in the gaming industry, it remains a must-attend event where accessibility, innovation, and the evolving landscape of play are at the forefront. Wiztivi's presence at the event underscores its commitment to these values and its strategic direction in the cloud gaming sector.

For any questions about Cloud Gaming, please do not hesitate to contact us.

We look forward to seeing how these trends develop in the coming year. Until next time, Gamescom!

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