TACTICAL GUIDE
How to maximize ROI with Android TV: Lessons for Telcos on balancing legacy and innovation
Android TV is a popular choice for Telcos looking to replace legacy STB platforms. But rolling-out new devices creates migration challenges for existing customers.
How do you maintain older infrastructure and make the most of existing investments?
Read this ebook to learn:- The Android TV go-to-market strategies,
- The challenges to expect and prepare for when you’re getting started with Android TV,
- Strategic tips for balancing innovation with existing infrastructure for best financial performance,
- How you can extend the life of legacy devices to spread the cost of replacements.
It’s essential reading for any operator looking to seamlessly migrate to Android TV without neglecting customers on legacy devices.
FINANCIAL BENEFITS
Why continue to maintain legacy devices?
Discover how a cross-platform approach that includes ongoing enhancements to legacy devices can help you to:
- Extend the life of legacy devices,
- Reduce CapEx spikes,
- Defer replacement costs,
- Maintain operational efficiency,
- Mitigate churn.
Table of contents
Introduction
- Challenges in transitioning from legacy systems to Android TV
- Option 1 - Standard launcher: Simplicity and cost-effectiveness
- Option 2 - Custom launcher: Enhanced brand control and UX
- Option 3 - OTT app: Broad device reach and flexibility
- Android TV options at-a-glance
- Defining the right approach
Chapter 2 - Planning your Android TV go-to-market strategy
- Understanding the financial impact
- Mitigating customer churn with cross-platform standardization
- Cost-benefit analysis of legacy device support
Chapter 3 - Cross-platform standardization with the DANA Framework
- Core benefits of the DANA Framework
Chapter 4 - What to look for in a development partner for your Android TV strategy
- Expertise in Android TV (not just Android)
- Ability to innovate within platform constraints and adapt to different STB manufacturers
- Integration capabilities beyond standard apps
- Leveraging a Design System for consistency
- Focus on long-term maintainability and scalability
- Effective project management and reliable delivery
- Checklist: Key questions to ask potential partners
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