As we approach the end of the year, it is the perfect time to reflect on how far Timeless, Wiztivi’s off-the-shelf video app product, has come in 2024. Designed to help streaming services thrive in a competitive OTT landscape, Timeless is constantly being updated to ensure it keeps pace with the changing viewing habits of consumers, shifting requirements of our customers, and changes in device market share.
>> Download: “Tactical guide, the 5 best practices for a unified cross-device strategy”
Many Wiztivi customers have already seen the benefits of using Timeless - including its customizable UX templates and no-code management platform - to quickly launch OTT TV apps on multiple devices and optimize them for engagement and content discovery.
This year, we’ve introduced a suite of new features and integrations that make Timeless even stronger for the needs of OTT video services - not just today, but as a platform that’s ready for the future. Here’s an overview of what was new in 2024 and what’s coming in 2025:
- 2024 highlights: What’s new in Timeless for OTT video streaming services?
- What’s next for 2025?
- Why choose Timeless for your OTT platform?
- Start your journey with Timeless
1. 2024 highlights: What’s new in Timeless for OTT video streaming services?
Enhanced personalization through segmentation
In 2024, we made it easier than ever for streaming services to deliver tailored user experiences. Our new segmentation features allow fine-tuning of catalogs based on user profiles or devices. Examples of how you might use this in your OTT experience include:
- By device: Highlight trailers with auto-play functionality on big screens while skipping auto-play on smaller screens for on-the-go users.
- By profile: Kid-friendly profiles now display dedicated content rails or even a completely dedicated catalog for children, while adults enjoy more relevant selections.
Immersive visuals with Billboard UI templates
We’ve added a billboard-style UI template, enabling operators to showcase full-screen visuals for featured content. This immersive design grabs attention and boosts engagement by making content promotion visually striking and impactful. Here’s an example of the difference this feature makes.
A Billboard UI in a dark theme:
A Billboard UI in a kids theme:
A standard UI without the Billboard feature:
Free tour mode
To help services attract new subscribers, we introduced a free tour mode. This feature lets users explore your OTT video app’s library before committing to a subscription or rental, giving them a taste of what’s on offer while preserving premium content for paying customers.
Multi-language catalogs
Localization took a step forward in 2024 with the ability to go beyond our existing multi-language UI capabilities (e.g. menu options, navigation). You can now also translate content categories. This deeper localization helps streaming services connect with diverse audiences worldwide.
LG magic remote support
For LG Smart TV users, we now support the LG Magic Remote, providing a smoother and more intuitive navigation experience. With this option, viewers can use their remote as a pointer rather than being limited to using the up/down/left/right buttons typically available on remote-controlled Big Screen apps. This feature is essential for LG certification and ensures Timeless apps deliver a high-quality experience on all platforms.
Binge-watching features for seamless viewing
We all know binge-watching of episodic content can keep viewers engaged and satisfied. So, in 2024 we’ve made that effortless for users with the addition of binge-friendly player enhancements, including:
- Skip intro
- Skip recap
- Skip to next episode prompts
Partner integrations to drive engagement
Timeless expanded its ecosystem in 2024 with two key integrations:
- Gracenote: Import enriched metadata like additional images or actor biographies to improve content discovery and viewer satisfaction.
- Spideo recommendations: Offer personalized content suggestions and dynamic homepage rails based on user preferences or moods.
Future updates will include AI-powered recommendations and semantic search capabilities to further enhance discovery.
2. What’s next for 2025?
Our journey doesn’t stop here. In 2025, we’ll continue to push the boundaries of what our off-the-shelf video app product can do. Here’s a sneak peek at what’s coming:
- Expanded partner integrations: More recommendation engines, CDN providers, and quality-of-service analytics tools.
- Player enhancements: Thumbnail previews beside the video timeline when fast-forwarding and rewinding, giving users greater control over their viewing experience.
- New UI templates: More options for unique, standout designs.
- Native recommendations: Help your content stand out on platform homepages like Android, Apple TV or Samsung devices.
- Cloud NPVR support: UX features for user recordings, making it easier for users to manage content in the cloud.
3. Why choose Timeless for your OTT platform?
Timeless isn’t just a video app solution: it’s a dynamic, ever-evolving platform designed to meet the needs of both operators and their users. With Timeless, you get:
- Fast OTT deployment: Save time with pre-built templates and seamless integration with your existing back-end systems.
- A marketer-friendly console: Design, manage, and optimize your apps with no coding required.
- Cross-platform consistency: Deliver high-quality experiences on mobiles and desktop PCs as well as Linux and Android TV-based devices, Apple TV, Samsung and LG televisions and more.
- Future-ready features: Stay ahead of trends with regular updates and enhancements.
Learn more about the benefits of Timeless for creating cost-effective video apps in this video interview with Christophe Harry, Product Owner at Wiztivi.
4. Start your journey with Timeless
As the OTT landscape continues to shift, the ability to adapt quickly is key to staying competitive. Timeless is built to grow with your service, ensuring you can deliver exceptional experiences while minimizing development complexity and time-to-market.
Ready to future-proof your streaming service? Request a demo today and discover how Timeless can transform your OTT experience.
%20pour%20blog.png?width=1585&height=490&name=CTA%20DL%20Ebook%20UI%201%20(Tactical%20Guide)%20pour%20blog.png)